Like all sensible businesses, we love to reward our customers.
Products that are really worth shouting about do well on their own merit, without clever or expensive marketing campaigns behind them, and Not the Norm was founded on the reputation of just one product and the desire of people who used it to share their experiences with others - Yamoa™ Powder.
For a number of years I have had the Yamoa™ Referral Plan running on www.yamoapowder.com, whereby if anyone referred a friend they would receive a 10% refund on their last order, and their friend would receive a discount on their first order. This continues on 'til they've basically had their order for free!
Well now, with this great shop, we are able to go much further than that!
Repeat Customer Discount - Forever!
When you order from us, you'll receive a discount code that you can use for every future order through us - a lifetime return customer discount, and we don't even mind if you share your special code with a friend...the more the merrier!
Video Testimonials Earn FREE Products!
Love our products? Send us a video testimonial and receive a free product of your choice as a 'Thank you!' Here's one John Beshay from Australia sent us:
As you can see, it's easy to do - John here is reading a text out from his computer he's written, but you could ad lib if you like! Simply tell us who you are, what product you used, how life was before you used it, and how it is now, and explain a little bit about your experience with our company, then send the video to email@example.com through We Transfer (www.wetransfer.com). Any questions? Contact us.
Some comments from customer Anne Sweeney, PBS TV Host
Shade™ is a mineral based broad spectrum sunscreen for every body - even those of you who are unable to use any other sunscreens.
There are no toxic chemicals, no unnecessary fragrances, no liquid polymers or microplastics that could damage your health or the environment!
Carefully selected ingredients
We use our favourite sustainable Coconoil™ unrefined virgin organic Coconut Oil which is also Soil Association certified.
Widely acknowledged as offering the safest, broadest-spectrum sun protection possible, we have used a pharmaceutical grade uncoated, non-Nano Zinc Oxide, which also has a cooling, slightly astringent, antiseptic, antibacterial and protective action on the skin, making Shade™ a perfect aftersun also.
We use a pure, sustainably-sourced unrefined beeswax which is completely non-toxic, locks in moisture, has excellent water-repellant properties and naturally nourishes the skin. In cosmetics, beeswax is an anti-inflammatory, antibacterial, anti-allergenic and a germicidal antioxidant making it a perfect sunscreen ingredient.
You can also find us at...
Frequently asked questions
1. Who is Shade suitable for?
2. How should I apply Shade?
3. What constitutes 'Apply Generously'?
4. How does Sun Protection Factor (SPF) actually work?
5. Does ShadeTM protect against UVA as well as UVB?
6. Does Shade leave a white cast on the skin?
7. Why do you only make an SPF25?
8. How can I trust that it's a really effective sunscreen?
9. What tests has Shade undergone?
10. Is Shade water resistant?
11. Is Shade tested on animals?
12. So what's so bad about commercial, chemical-based, sunscreens?
13. Is Shade reef safe/marine friendly?
14. What is Shade’s shelf life?
15. Why is it packed in a tin and not a bottle or a tube like other sunscreens?
Enoy the sunshine
- Regular price
- £3.13 GBP
- Regular price
- Sale price
- £3.13 GBP
- Unit price
Unrefined Organic Shea Butter*, Virgin Unrefined Organic Coconut Oil*, Non-Nano Zinc Oxide (18%), 100% Pure Unrefined Natural Beeswax
*Certified Soil Association Organic Ingredients
Store above 18 degrees centigrade to keep soft. High wax and oil content will otherwise make the product harder to apply if stored in colder temperatures.
Apply generously. Works immediately. Reapply regularly at least every 2 - 3 hours or after exposure to water or after sweating.
Please read our blog posts, "A Word of Warning about Natural Sunscreens" and 'The Three Variables of Sun Protection' for further information on how Shade™ works, and how to stay safe in the sun.
The "Bobbly" Ones
Want exactly the same product, but to pay less for it? Head over to our Waste Not, Want Not page.