This trade product is suitable for retailers targeting customers who want:

-> gentle, everyday digestive support
-> a traditional, natural remedy backed by long experience
-> a product that doesn’t interfere with nutrient absorption
-> a clean-label option with a simple ingredient list

It appeals to adult consumers of all ages seeking mild digestive balance, particularly those who find activated charcoal too strong for everyday use.

Pack Sizes

• 21 Capsules - Trial / Travel Size
  -> Ideal for first-time customers
  -> A low-commitment way to try non-activated charcoal
  -> Designed as a 7-day trial at 3 capsules per day
  -> Perfect for customers new to charcoal or unsure about activated versions
  Retail tip: Position as a “gentle introduction” rather than a one-off fix.

• 100 Capsules - Monthly Supply
  -> Best for regular personal use
  -> Approximately 1 month’s supply
  -> Ideal once customers know it suits them
  -> Fits naturally into a daily digestive routine
  Retail tip: Recommend when customers say they’ve “used charcoal before” or want ongoing support.

• 500 Capsules - Family / Long-Term Supply
  -> Best value and highest repeat potential
  -> Around 5 months’ supply at typical daily use
  -> Suitable for households, couples, or regular users
  -> Offers the best value per capsule
  -> Often chosen by customers returning after their first or second purchase.

Non-Activated Hardwood Charcoal Capsules are a pure, naturally active charcoal product made from sustainably sourced hardwood, encapsulated in a vegetable cellulose shell. Unlike highly processed “activated” charcoals, this form is not a super-adsorbent, making it gentle enough for daily, ongoing use without stripping nutrients.

Why Retailers Should Stock It:

• Clear differentiation: Most charcoals on the market are activated and only suitable for short-term or emergency use - this product fills the gap for everyday gut support.
  
• Broad customer appeal: Digestive balance and comfort are common concerns among wellness buyers.
  
• High repeat potential: Gentle daily formulas tend to lead to repeat purchases.
  
• Simple positioning: Easy to explain - one pure ingredient, traditional preparation.
  
• Trusted brand: Produced under UK quality standards with clear, transparent labelling.
  

Available in trial/travel, monthly and family sizes - encouraging easy first purchase and strong repeat sales.

Non-activated hardwood charcoal passes through the digestive tract unchanged and performs a physical binding action: its porous structure attracts and holds unwanted substances, gases and by-products of digestion as it moves through the gut. Because it is non-activated and not overly aggressive, it does this without stripping the body of vitamins, minerals or nutrients, making it suitable for regular, daily use.

Customers often choose this form of charcoal to support digestive comfort, reduce bloating, and maintain a calmer gut environment.

Recommended usage for consumers:

• Take 1–2 capsules with a large glass of water after meals
  
• Or 3–4 capsules with 500ml water before bed
  
• Ensure adequate hydration throughout the day
  
• Take charcoal at least 2 hours separate from medication to avoid interference with absorption
  

Note:
Charcoal products are inert and not absorbed; they work locally in the digestive tract and exit naturally.

Available pack sizes:

• 21 capsules - 1-week trial supply (at 3 capsules per day)
  
• 100 capsules - approximately 1 month’s supply
  
• 500 capsules - ideal for families or long-term use (approx. 5 months’ supply)

Country of manufacture:

• United Kingdom
• Produced under UK quality standards

Positioning & Messaging

Retail Advantages

• High customer trust: Charcoal has been used traditionally for digestive comfort and “gut balance,” a familiar concept for wellness shoppers.

• Repeat purchase potential: Daily digestives and gut support items tend to form part of regular routines.

• Clean, minimal formulation: 100% hardwood charcoal — no additives, no binders, no preservatives, no fillers.

• Easy to sell: Simple story — pure charcoal from hardwood, gentle, for everyday use.

• Versatile placement: Fits in Digestive Health, Daily Wellness, and Natural Detox sections.
  

Selling Points for Staff

• Explain the difference between activated vs non-activated charcoal: non-activated is gentler and designed for ongoing use.
  
• Position as a daily-use digestive support product that doesn’t interfere with vitamins/minerals.
  
• Highlight pure, single ingredient — easier to recommend than multi-ingredient “detox” blends.

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