How great would it be if we all followed the three laws of humanity? To cause no harm, loss or injury...
There would be no chemicals in our personal care products, no toxins in our food, Big Pharma would be actually finding cures and not just drugs to manage symptoms and keep you supporting their profits for the rest of your life...we'd all be vegan!
Well here at Not the Norm, we try our best to live that way - it helps make for a happy office, happy suppliers, and happy customers!
Our products can help make a real difference to your life, whether they help you breathe again, detox or regain your confidence.
Not only that, but you can be sure that all of our products are 100% safe, natural and effective, and we will give you as much support as you need, before, during and after your journey with us.
We work with small, independent businesses
We won’t sell out to big corporations.
Just ask me what happened when Boots wanted to launch Stophair™ in 2003!
Instead, we work with smaller businesses - such as NHC Ltd who make Yamoa™, which is made by the late Jerry Yamoa’s family on their land in Ghana; or Keith Foster – the retired scientist, polymath and author behind Toxin Buster™ Arthromend™ and our range of books.
We also stock products in the Matt Miller™ range, featuring the Stophair™ formula – discovered by family man Matthew Miller while studying for his PhD in Analytical Chemistry.
Not only can all the herbs, supplements and skincare products you see on Not the Norm help change your life, they often have a story too.
Shade™ is a mineral based broad spectrum sunscreen for every body - even those of you who are unable to use any other sunscreens.
There are no toxic chemicals, no unnecessary fragrances, no liquid polymers or microplastics that could damage your health or the environment!
Carefully selected ingredients
We use our favourite sustainable Coconoil™ unrefined virgin organic Coconut Oil which is also Soil Association certified.
Widely acknowledged as offering the safest, broadest-spectrum sun protection possible, we have used a pharmaceutical grade uncoated, non-Nano Zinc Oxide, which also has a cooling, slightly astringent, antiseptic, antibacterial and protective action on the skin, making Shade™ a perfect aftersun also.
We use a pure, sustainably-sourced unrefined beeswax which is completely non-toxic, locks in moisture, has excellent water-repellant properties and naturally nourishes the skin. In cosmetics, beeswax is an anti-inflammatory, antibacterial, anti-allergenic and a germicidal antioxidant making it a perfect sunscreen ingredient.
You can also find us at...
Frequently asked questions
1. Who is Shade suitable for?
2. How should I apply Shade?
3. What constitutes 'Apply Generously'?
4. How does Sun Protection Factor (SPF) actually work?
5. Does ShadeTM protect against UVA as well as UVB?
6. Does Shade leave a white cast on the skin?
7. Why do you only make an SPF25?
8. How can I trust that it's a really effective sunscreen?
9. What tests has Shade undergone?
10. Is Shade water resistant?
11. Is Shade tested on animals?
12. So what's so bad about commercial, chemical-based, sunscreens?
13. Is Shade reef safe/marine friendly?
14. What is Shade’s shelf life?
15. Why is it packed in a tin and not a bottle or a tube like other sunscreens?
Enoy the sunshine
- Regular price
- £3.13 GBP
- Regular price
- Sale price
- £3.13 GBP
- Unit price
Unrefined Organic Shea Butter*, Virgin Unrefined Organic Coconut Oil*, Non-Nano Zinc Oxide (18%), 100% Pure Unrefined Natural Beeswax
*Certified Soil Association Organic Ingredients
Store above 18 degrees centigrade to keep soft. High wax and oil content will otherwise make the product harder to apply if stored in colder temperatures.
Apply generously. Works immediately. Reapply regularly at least every 2 - 3 hours or after exposure to water or after sweating.
Please read our blog posts, "A Word of Warning about Natural Sunscreens" and 'The Three Variables of Sun Protection' for further information on how Shade™ works, and how to stay safe in the sun.
The "Bobbly" Ones
Want exactly the same product, but to pay less for it? Head over to our Waste Not, Want Not page.