We have hand-selected and developed a small range of products that truly make a real difference to peoples' lives. 

All the products we sell are safe, natural and effective, and we will give you as much support as you need before, during and after your journey with us. Not only can the supplements and skincare products we have chosen to manufacture or distribute help transform your life, they often have a story too.

We work with small, independent businesses.

We prefer to work with small or family businesses with the same principles as our own to keep closer contact with the customer, build better relations with our suppliers and retailers, and keep costs lower for the consumer.

About the Founder of Not the Norm

With a background in Fine Art and then Reflexology, I put my busy London-based Reflexology practice on hold in 1997 to go traveling and then have my first child and be a full-time mum.

When my partner was unexpectedly made redundant I suddenly found myself without an income or any savings - and a 6-month-old baby. That was when I met Jerry Yamoa, who introduced me to a wonderful product that he claimed could transform the lives of people suffering from asthma and hay fever. Intrigued, I gave some of my friends and asthmatic clients Yamoa™ Powder to try out. The dramatic results they reported convinced me of the importance of this supplement.

I’d stumbled upon my mission: to help asthma and hay fever sufferers around the world by making Yamoa™ available to the world at large. With this in mind, from 1999 I spent the better part of two years at the computer each night, building early versions of what would become the Official Yamoa™ Website.

A few years of sleepless nights juggling motherhood and building a business from nothing (I started out with £30!), a couple of lucky breaks and a lot of perseverance later, and I'm progressing towards that goal. In the 18 years since I started with Yamoa™, many tens of thousands of people have been able to access and use it, and it's worked its charm on many, many lives.

Since the credit crunch in 2008 when I saw fit to diversify and started to expand the Not the Norm product portfolio, other unique, equally as effective and natural products are on board.

Worth a mention here are Toxin Buster™ - our unique natural hardwood charcoal which is an effective but safe daily detoxing aid, and works wonders on digestive conditions; Arthromend™, our joint care food supplement which has even had people cancelling their replacement knee surgery it's that good and our most recent addition to the Not the Norm product range Shade All-Natural Sunscreen™, a simple but highly effective sunscreen which contains only 4 ingredients and has been found to be the only sunscreen families with sensitive skin have been able to use without any irritation at all!

If you have any questions about any of the product, or you are a business and want to open a trade account, please Contact Us - we'd love to hear from you!

Tania Wedin

Founder and Managing Director

Not the Norm Ltd, Units 1-3, 27 Bankside, Station Approach, Kidlington, Oxfordshire, OX5 1JE.

Reg. Co. No.: 04728383

VAT Reg. No.: GB800114600

Date of Incorporation 2003.