If you’ve ever stood in the bathroom, stared at your hairline (or what used to be your hairline), sighed dramatically and thought, “Surely there’s something out there that actually works?” - you’re in good company. Most hair-regrowth products overpromise, underdeliver, and leave you with nothing but a shiny forehead and a lighter bank account.

That’s why FollicleFood - Matt Miller’s no-nonsense Hair Regrowth Serum - sits so neatly in the Not the Norm universe. It’s simple. It’s straight-shooting. And yes, people genuinely do see results.

So what makes it different?

FollicleFood doesn’t rely on fancy jargon or weird mystery compounds. It just feeds your follicles with the stuff they actually use to grow hair - things like Biotin, Vitamin B12, Selenium, and essential amino acids. The ingredients list reads more like a nutrition label than a spell from a fantasy novel. And honestly? That’s the point.

Hair grows when the follicles are well-nourished. Starve them, and they sulk. Feed them properly, and they wake up and get on with their job.

Many customers report their hair feeling thicker surprisingly quickly - and regrowth can kick in around the one-month mark if you’re consistent. No faffing. No complicated routine. Just nourishment where it counts.

It’s not magic - it’s a habit

Here’s the deal: you apply 1ml (two pumps) to your scalp, twice a day. Massage it in. Done.

It's the type of routine you can stick with even if you’re not the “skincare shelfie” type. And because it’s so quick, most people actually keep going long enough to see the benefits — which is more than we can say for most hair regrowth fads.

Your scalp will thank you, too

A stressed-out scalp isn’t exactly a welcoming environment for new hair. FollicleFood helps calm things down a bit - users often mention less irritation and softer, glossier hair overall. When your scalp is happy, it’s far more likely to get back into a healthy growth rhythm.

For ladies and gents

Hair thinning doesn’t care who you are - and neither does FollicleFood. It’s suitable for anyone noticing their hair isn’t quite as full as it used to be. Whether it’s stress, age, hormones, or just a rough patch, the serum supports your follicles so they can get back to business.

Why Not the Norm customers like it

Because it’s honest.

Because it does what it says on the bottle.

Because it isn’t wrapped up in marketing fluff or empty promises.

FollicleFood is exactly the sort of product our customers love: simple, thought-through, rooted in common sense, and designed to actually work rather than just look pretty on a bathroom shelf.

Bottom line?

If your hair has been taking a bit of a sabbatical, FollicleFood is like giving it a polite but firm nudge to get back to work. It feeds your follicles, supports regrowth, and gives you a routine you can actually stick with.

Is it a miracle? No.
Is it effective? A whole lot of Not the Norm customers would happily say “yes.”