Shade™ All-Natural Sunscreen - Pure, Safe, Simple Sun Protection

Why Shade Belongs on Your Shelves

Your customers are becoming more ingredient-conscious. They want sunscreen that works without unwanted chemicals, fragrances, or unnecessary complexities. Shade™ delivers exactly that - a minimalist, high-integrity formula that aligns with the clean-beauty and natural health ethos many shoppers now expect.

Key Selling Points & Differentiators

• Only 4 natural ingredients - unrefined shea butter, organic coconut oil, non-nano zinc oxide (18%), and beeswax. No synthetics, no fragrance, no fillers.

• Mineral / physical protection - uses non-nano zinc oxide for broad-spectrum UVA/UVB coverage. 

• 72% organic & sustainable sourcing - most of the composition comes from certified organic, unrefined, ethically sourced ingredients. 

• Zero-waste recyclable tin packaging - customers get both a functional product and a sustainable shopping experience.

• Gentle & suitable for sensitive skin - fragrance-free and safe for many skin types. 

• Award-winning & trusted by users - positive reviews reinforce that it works in real conditions (holidays, outdoor exposure) without burning. 

Product Specs for Retailers

Retail Messaging & Positioning

• “Clean, Simple Sun Care” - Shade’s pitch is minimalist but effective: no clutter, no harsh ingredients.

• Great for sensitive or reactive skin - people who burn, have allergies, or avoid synthetic sunscreens often search for gentle alternatives.

• Eco & ethical appeal - recyclable tin, organic ingredients, biodegradability - ticks many eco-conscious boxes.

• Trust through transparency - with only four ingredients, customers can easily see exactly what they are applying.

• Recurring sales - sun protection is seasonal, but customers often repurchase - especially when they find a formula that works for them. Shade™ can also be recommended as a lip salve, an after sun, a moisturiser, a nappy rash cream and to soothe insect bites and stings.

• Cross-sell opportunities - Pair with sustainable, natural after sun products, skincare lines, hats, sunglasses, and other sun-smart accessories.

Retailer Advantages & Selling Points

• Stand out in a crowded market - many sunscreens are chemical-heavy; Shade offers a uniquely “clean slate” alternative.

• Easy to stock and explain - fewer SKUs (just a couple of sizes), simple formula, clear shelf message.

• Appeal to core values of many shoppers - sustainability, ingredient purity, ethics.

• Strong review basis - real users report real results, giving social proof and credibility on shelves, also award-winning for many years.